One Great Season
With the first full spate of NCAA 2010 games in the books, I'd like to celebrate the return of the world's greatest sport by combining my professional and personal obsessions: branding and college football.
But why top nine and not 10? Because, as a massive Ohio State fan, it's only fair I exclude my Buckeyes from the list (otherwise they'd win hands-down and that's hardly objective). I could extol the virtues of the Buckeyes brand for hours, but it's also fun and enlightening to discuss other successful programs too.
So instead of replacing Ohio State with another school, I leave one spot vacated in its honor. Kind of like the Heisman Trust is about to do with the 2005 Trophy.
To read the rest of this story and to see the list of the Top Nine Brands Of College Football, visit BrandSpankingNewYork.com.
Click here for Steve's bio and an archive of his previous stories.